Sarah Mason
Technical Writing | UX | Content Development
As seen in:
About Sarah
Sarah is a customer-obsessed writer. She manages different projects that all center around one thing: the user. She works in the autonomous vehicle industry as a technical writer and manages a recipe website.
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She currently works in the autonomous vehicle industry and enjoys creating user manuals, standard operating procedures, training guides, and other materials. Anything that teaches the user "how-to" successfully do something, such as install hardware correctly on a vehicle, she enjoys writing.
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She also created and manages a recipe website, Fluent Foodie. Her works can be seen in Fox News and Trivet Recipes. She enjoys learning the new trends in digital marketing as well as front & back-end design to make her website successful.
Previously, Sarah worked as a journalist and her stories are published in the Palo Alto Weekly and the Los Altos Town Crier.
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Other topics she enjoys writing about are:
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Food & Drink
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Personal Finance
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Travel & Lifestyle
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Contact Sarah using the "Contact Form" to start a conversation!
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Published Newspaper Articles
Eric runs a 100-mile race
David Montgomery publishes new book about the soil in which we grow our food
New dewatering facility to break ground
Community Notebook- Earth Day Events
Woodcarving story
Stanford Renovation
Rise of the Men's Stanford Tennis program
George Thompson Obituary
95th May Fete Parade
Mother and daughter team start a jam business
Nearly 40 Students recieve scholarhips
Growing popularity of lacrosse
Grace Lee turns 100 years old
The Filoli Florist
Lifetime of Achievement Award- Marion Mandell
UI/UX Writing
Case Study: Fluent Foodie Increases Readers
The Client:
Fluent Foodie is a recipe website that offers easy recipes with directions anyone can follow.
The Problem:
The website needed a way to capture readers' emails. Fluent Foodie was unsure the best way to capture readers' emails. The company spent too much time manually collecting and inputting emails for their newsletter.
The Solution:
Sarah created an automated pop-up window for the website to collect emails. The window is a small box in the corner that triggers after a reader is on the website for about 10 seconds. The reader can choose to sign up in the pop-up box or to ignore it. This give a choice and power to the reader. Once a reader signs up for the newsletter, a welcome email automatically triggers.
The Results:
Fluent Foodie is back to focusing on creating content. There is no more hassle of managing emails manually since Sarah automated it. Since implementing the pop-up window, Fluent Foodie has generated 50% more readers for its newsletter in just two months. This change also increased traffic since readers receive recipes with a link to the website.
Contact Information
Please feel free to reach out with any questions, professional inqueries, catching up, or future connections.
